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  • Writer's pictureCaroline

Behind the Scenes: Creating Viral Food Videos in the Buzzfeed Era


Creating food video content during the Buzzfeed era was a wild ride. Buzzfeed revolutionized the world of digital media by pioneering the use of social media platforms to distribute short, snackable videos that could go viral in a matter of hours. For food creators, this was both an opportunity and a challenge. On the one hand, the massive audience that Buzzfeed had cultivated provided an incredible platform for exposure. A well-executed video could reach millions of people and catapult a creator into the limelight overnight. On the other hand, the rapid pace of content creation and the intense pressure to create videos that would perform well on social media could be exhausting. Buzzfeed's format of short, attention-grabbing videos with catchy headlines and fast-paced editing required a unique set of skills that many food creators found difficult to master. The process of creating a Buzzfeed-style food video typically involved brainstorming ideas, testing recipes, filming the video, and editing it to fit within the strict time limits imposed by social media platforms. Often, the videos would be shot in a single day, with a team of producers, food stylists, and camera operators working together to ensure that everything ran smoothly. One of the most challenging aspects of creating Buzzfeed-style food videos was the pressure to come up with new and creative ideas. With so much content being produced every day, it was important to stay ahead of the curve and create videos that would stand out from the crowd. This meant constantly pushing the boundaries and experimenting with new formats, techniques, and ingredients. Despite the challenges, many food creators thrived during the Buzzfeed era. The platform provided a unique opportunity to reach a massive audience and build a loyal following. And while the era may have come to an end, the lessons learned during that time continue to inform the way that food content is created and distributed today.



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